Dreamride Bicycles

SEROTTA WEBSITE | DREAMRIDE EDITION HSG RC| MOUNTAIN ROAD EDITION SEROTTA CLASSIQUE
OTHERS: MOOTS TITANIUM | PEGORETTI STEEL | VENTANA ALUMINUM

Serotta Size Cycle Fittings in Moab
Save time and money with our tried and true sizing form and remote consultation. We have successfully fitted hundreds of clients without a glitch. But, if you are in Moab for a vacation or just passing through, come by our shop in the heart of town for a Serotta Size Cycle fitting. The Size Cycle enhances your understanding of the process and gives us a chance to meet while exploring component preferences and recording your measurements. We mock up stock frame sizes in mountain and road frames to demonstrate effective fit of the final product. The Size Cycle demonstates that most cyclists do not need a custom-sized frame. Let Dreamride, one of Bicycling Magazine's Top Ten Cycling Studios, help prepare you for an upcoming purchase of a road, triathlon, mountain, commuter or 29er bicycle.

Value-added services for Serotta purchases:

~ Dreamride is a bicycle touring company in the Mecca of the sport. Fly into Moab for a fitting and consultation and we provide a 20% discount on accommodations at the Gonzo Inn, Moab's best lodgings. Buy a bike and receive a free GUIDED TWO DAY RIDE SERIES. Guided rides must be redeemed within six months of purchase.
~ Buy a steel Serotta frame and shipping in the 48 states and a Chris King headset are free. No tax out of Utah. Utah residents receive a 50% tax rebate and free shipping (no headset included for Utah residents).
~ Buy a custom titanium or carbon fiber Serotta frame and receive a free Serfas hardshell bicycle flight shipping case if you live outside of Utah.
Call 1-435-259-6419 for information or to order.

WHEEL SUBSITUTIONS
FACTORY PRE-BUILT WHEELSETS IN CLINCHER OR TUBULAR ARE OFFERED WITH FRAME OR COMPLETE BIKE PURCHASE. There are many very fine factory wheelsets available. We offer the best from SRAM, Mavic, Zipp, Campagnolo, Shimano, Bontrager, Fulcrum, FSA/Vision and Easton. We stay on top of industy best buys and marketing slight of hand to be able to match your frame and riding style with the right wheelset. We build our own Dreamride wheelsets in Moab from Chris King, Campy, and Phil Wood hubs, DT spokes, and Mavic, DT and Edge rims. EMAIL DREAMRIDE for info on wheel options and pricing on custom wheelsets.

Dreamride Edition Serotta HSG RC
A workman race/train group for the HSG!
Serotta's lugged MEIVICI SE and HSG frames stand out at the American Handmade Show like Paris Hilton at a hillbilly barbeque, but somehow they also fit in. The Meivici SE and HSG frames reflect Serotta's traditional handmade steel roots. It is unusual to see carbon used in such a aesthetically simple traditional way. These lugged carbon frames are understated, lacking that "programmed eye fatique" of radical monocoque designs that date themselves out of the box by copying others and changing the design every year or two. We have smartly chosen a mixed parts group to suit an HSG Ready Custom frame, carefully combining components for best strength to weight ratio, balancing cost with weight reduction. The result is simply light and right. The weight of the complete package (pedals are NOT included in the build) on a 55cm frame is 15.5 pounds. Notice shipping is included. The bike pictured here is for sale (55cm with Serotta race geometry). It is not a demo. It is a virgin showroom bike. Free shipping in the 48 states.

Priced parts list: Serotta HSG Ready Custom frame (available in full custom for additional charge); Serotta S3 Composites Carbon Fork; SRAM Force shifters, derailleurs and brakes; SRAM Red cassette; SRAM PC-1050 chain; Easton EA90SL wheelset; FSA K-Force carbon stem, seatpost and crankset; Fizik Antares CX saddle; Chris King headset; Continental 400 tires; Bike Ribbon bartape; Torelli tubes. CALL 1-888-MOABUTAH to order or EMAIL FOR MORE INFO.

*$7995
*If you want to take the high road to full SRAM Red components, Deda Zero Nero stem and post, and Zipp wheels, we will gladly upgrade this build to full bore exotica. Toll free technical support before, during and after purchase.

Dreamride Mountain Road Serotta Classique

Special Edition La Sal Mountain Loop Road Edition
The Mountain Loop Road parts group is suitable for any Serotta sport touring or cyclocross frame.

La Sal Mountain Loop Road Build
The La Sal Mountain Road Group is flexible group inspired by Moab's weird, rough and lonely backroads. This build is especially appropriate for the Serotta Classique frame with sport touring or cyclocross geometry. This build will handle difficult road conditions, steep climbs, long descents, huge mileage and, in the case of CX frames, dirt roads and trails. This build turns a cross frame into an all around bicycle capable of CX racing, all-road touring and off-road riding. If you desire an exotic commuter bike based on a Serotta frame, this build is a good place to start. We can specify rack and fender mounts, and provide custom racks and lights. Click on DREAMRIDE BUILDS OF MOOTS ROAD FRAMES for examples of Mountain Road builds on Moots frames. CALL 1-435-259-6419 or EMAIL FOR MORE INFO.

Parts list: Suitable Serotta frame and fork (custom paint by Serotta or Dreamride is an option); option for complete SRAM Red or Campagnolo Record group, or combinations of SRAM Apex, Force and Red, or Campy Super Record, Record, Chorus and Athena; Dreamride-built wheelset (custom for each client--Chris King, Campy or Phil hubs, Mavic or DT rims, DT spokes); Moots titanium stem and seatpost; FSA Wing Pro handlebar, Nitto Mustache bar or custom flat bar set-up (with suitable shifters and levers); Brooks Swallow Ti-rail saddle; Chris King headset; Any suitable tire; Brooks leather bartape; Michelin tubes with smooth valve stems; Deda rim strips. CALL 1-888-MOABUTAH to order or EMAIL FOR MORE INFO.

$CALL
Each bike is immaculately built in Moab, Utah by Lee Bridgers. Shipping in the continental United States is included.
*If you want to work with a price point, we can get you there in style with other combos of SRAM, Shimano or Campagnolo parts. Toll free technical support before, during and after purchase.

The Serotta Coeur d'Acier is one of the premier steel frames being produced world wide. In 2011 the Coeur d'Acier frame keeps its heart of steel, but its stays are carbon fiber, both lightening and stiffening the rear end of a very smooth riding front section. Steel's technological advance as a wonder metal for bicycle frames never ceased, even while the masses drool over the millions of dollars of fancy marketing thrown at carbon fiber. Steel not only continues to compete with other frame materials, it is actually better in many regards. We hear from many clients who bought a steel bike to complement or replace their high end carbon ride that they are now riding steel exclusively. Serotta still considers steel a main squeeze, but over the years many of their steel models have have drifted away from a fall in sales due to the marketing of carbon fiber wrongly as the pinnacle material for bicycle manufacture. Manufacture in China, usually. But if you are not "manufacturing" but "riding" a bicycle, a good steel frame is going to make you happier in the saddle. Serotta steel frames feature tiny fish scale TIG welds--the best we have seen on steel frames, but the ride is even more refined, sublime, stiff and lively while deadening road vibration just enough to make chip seal road surfaces more than bearable.

If you want to ultimate in steel, for the model year 2011 Ben Serotta is building up handful of brazed steel frames personally. Call for information. These are frames perfect for a Dreamride paint job.

Put a custom personalized paint job on your steel or titanium Serotta. The Dreamride paint studio is an integral part of our custom bike boutique, allowing us to offer unusual works of art that go VERY fast. The picture above is of a Serotta Classique Titanium frame in the process of getting a custom paint job for a raven-lover. Serotta Meivici TT

Serotta's time trial and triathlon frames are aero wonders in steel and carbon. While we love the Meivici TT and HSG TT for their stealth looks and sleak profile, we adore the CXII, Serotta's aero steel TT frame. The ride of steel has been missed by most of the triathlon public in favor of the powerful marketing for carbon fiber that drives the price of carbon up and the price for steel down. As a result, exotic steel is a very special value. Steel's unique blend of compliance and stiffness results in speed that comes from smoothing out road irregularities. Instead of smacking an obstacle, steel floats over it, keeping the wheels on the ground for acceleration and power transfer.

Call now to start the process of ordering a Serotta bicycle or frame to suit your needs and sizing demands. Deals happen. Use Serotta's website to research standard frame sizings from 47cm to 62cm. Serotta frames can be completely custom for those who find themselves outside of Serotta's "ready custom" sizings, but chances are you will be very happy with a stock frame size. Call us for a fitting session over the phone (we've been sizing over the phone for 15 years without a single mistake) or in our Moab shop. Take advantage of discount luxury lodgings in downtown Moab if you come to town to start the process with a fitting, or to pick up your bike when the process is complete.

How to order and how to navigate this site.

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Custom Paint and Build on Serotta frame by Lee Bridgers

Serotta
Bicycles and Frames
Steel ~ Titanium ~ Carbon Fiber

We are pleased to offer steel, titanium and carbon fiber bicycle frames from Serotta. Serotta brings the traditional double triangle frame into the 21st century with rare classical, elegant styling and an understanding of the uses and advantages of each material. We consider the Serotta Colorado to be one of the very best steel frames made in America. Serotta keeps its designs in line with performance and form-fits-function aesthetics. The finish is lush and deep. The details are meticulous. The result is easy on the eye and rock solid. Strange wiggles and candy stripes on Chinese-made carbon frames with Italian names do not make you go faster, and while the effects on aerodynamics are arguable, the effects on your good taste and wallet are not. Appreciation for the aesthetics of flash-in-the-pan designs will wear thin as new designs come onto the market that are even more threatening to your grandmother. Serotta's designs, on the other hand, are a refreshing return to sanity. They are made in the United States where environmental laws are in place to protect the air, soils, and your children's lungs. Here in the United States OSHA protects workers with legal recourse if health is compromised by unwise manufacturing practices. This is not the case in China. While a Serotta frame may cost more, as an environmentalist or humanist, your conscience is worth every extra dime. You will also have the support of a company on our shores that is ready to support you purchase into the future with warranty support and a smart crash replacement program. Custom Paint and Build on Serotta frame and fork by Lee Bridgers

Custom Paint and Build on Serotta frame and fork by Lee Bridgers

Custom Paint by Lee Bridgers

If you are looking for a bicycle that is an investment in fine art, here is the opportunity to possess something truly unique that goes really fast. Each paint job is an interpretation based on conversations with each client. From two color dances to full-blown multi-color freak-outs, some jobs can take a week while others may take a year. It is all a matter of your investment and desires. If you choose to have us build the bike, we use handpicked components and balance cosmetics carefully to frame and enhance paint on the frame. Click on DARIO PEGORETTI and DREAMRIDE PAINT for samples for a look at the joy a bicycle can bring to the eyes.

Serotta HSG Dreamride Edition Build Dreamride offers unlimited component kit formulas for Serotta's carbon and titanium road racing and touring framesets, featuring a choice (or combination) of Campagnolo Super Record, Record, Chorus, Athena and Centaur, SRAM Red, Force, Rival and Apex, or any combination of Shimano components. Each build kit is personalized to suit your needs and desires. We use only the best wheels and componentry from Deda, Campy, 3T, Fizik, Brooks, Cinelli, Zipp, Chris King, Thomson, Reynolds, Easton, Tune, DT, Look, Time, Selle Italia, Moots, Gravity Research, Full Speed Ahead, Mavic, Fulcrum, Bontrager, Bike Ribbon, among others. Our handbuilt wheelsets are always a best choice, featuring hubs by Chris King, Phil Wood and Campagnolo laced to Mavic or DT rims with DT spokes exclusively. Factory built wheelsets from Campy, Zipp, SRAM and Easton are favorite choices for Serotta carbon frames.

Serotta HSG top tube cable stop The Serotta HSG's top tube cable stops are riveted to the carbon tube. The toptube itself, like other Serotta models, is conical, tapering from head tube to seat tube lugs. The downtube is also conical, tapering from the bottom bracket junction lug to the headtube lug. This stiffens the frame in places where it must transfer power and torque loads, while allowing compliance in just the right spots to keep the ride smooth and the bike on the ground. Serotta HSG headtube cable routing The Serotta HSG's head tube cable stops eliminate cable rub and rattle, saving paint and the added weight of a few inches of housing. To a builder, this is a much appreciated design flourish. Serotta CX2 time trial triathlon frame The Serotta CXII is an aero steel frame with a carbon seatstay for time trial and triathlon. IN 2011 this frameset has been improved with a unque Columbus tubeset that features an aero seattube. The CXII is comfortable, yet stiff for maximum efficiency. Tube selection varies with rider fit and weight.

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