2011 25TH ANNIVERSARY COMMEMORATIVE COLORADO FRAMES AND BIKES BUILT PERSONALLY BY BEN
SEROTTA WEBSITE | DREAMRIDE PRIVATEER EDITION COLORADO| MOUNTAIN ROAD EDITION SEROTTA COLORADO
OTHERS: MOOTS TITANIUM | PEGORETTI STEEL | VENTANA ALUMINUM
SEROTTA READY CUSTOM SIZING GEOMETRIES
Serotta Colorado steel frames and bicycles
Although Serotta built frames with standard Columbus tube sets as early as 1974 it wasn't until 1986 that a new high mark for innovation was set with the development of the Colorado Concept tube platform. The Colorado featured true performance enhancing shaping- tapers, ovals and bends, in ways not previously utilized. The 1986 Colorado was the 'missing link' between bicycle design before 1986 and modern bike design.
In the years BC (before Colorado), top frames were all made from the same standard tube sets from a handful of suppliers. Whether steel, aluminum, titanium and carbon frames were constructed of one dimensional tubes resulting in frame performance that was also one dimensional. Frames with smaller tubes were comfortable but perhaps not much under acceleration. Frames with larger tubes were very stiff in the drive-train but were also uncomfortably harsh.
The 'Colorado Concept' was the first frame that merged comfort, performance and individual ride tuning. Its tapered tubes and curved chain stays were highly avant-garde at the time. Today the 'S' bend chain stay is featured on almost every road bike produced in the world and every major brand talks about the combined virtues of performance with comfort.
The Serotta Colorado steel frame is the reason Dreamride is a Serotta dealer. When we were seeking a suitable American made steel frame builder, this one got the nod for many reasons. When you ride a Colorado, you will understand why we love steel road bikes, and why Serotta has been so successful over the years. The Serotta Colorado is the epitome of steel performance. It rides incredibly smooth, but you can flick it or accelerate with aggression, and it responds with confidence, rock solid, but always so damn smooth. If steel were something "new," this frame would be a goddess and popular as hell, but because all the marketing hustle is based on carbon fiber, amazing steel frames like this one go mostly unnoticed by the general public. But, WE ARE NOT THE GENERAL PUBLIC.
Serotta Size Cycle Fittings in MoabSave time and money with our tried and true sizing form and consultation. We have successfully fitted hundreds of clients without a glitch over the phone and via email, but if you are in Moab for a vacation or just passing through, come by our shop in the heart of town for a fitting. Our Serotta Size Cycle makes it easy and enhances your understanding of the process while giving us a chance to get to know you while exploring component preferences and recording measurements.
Value-added services for Serotta purchases:
~ Dreamride is a bicycle touring and equipment company in the Mecca of the sport. Fly into Moab for a fitting and consultation and we provide a 20% discount on accommodations at the Gonzo Inn, Moab's best lodgings provider. Buy a bike and receive a free GUIDED TWO DAY RIDE SERIES. Guided rides must be redeemed within six months of purchase. See below for further deals on Dreamride services as part of purchase of a Special Edition Serotta Colorado bicycle.~ Buy a Serotta Colorado frame and shipping in the 48 states and a Chris King headset are free. No tax out of Utah. Utah residents receive a 50% tax rebate and free shipping (no headset included for Utah residents).
Call 1-435-259-6419 for information or to order.
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WHEEL SUBSITUTIONS
FACTORY PRE-BUILT WHEELSETS IN CLINCHER OR TUBULAR ARE OFFERED WITH FRAME OR COMPLETE BIKE PURCHASE. There are many very fine factory wheelsets available. We offer the best from SRAM, Mavic, Zipp, Campagnolo, Shimano, Bontrager, Fulcrum, FSA/Vision and Easton. We stay on top of industy best buys and marketing slight of hand to be able to match your frame and riding style with the right wheelset. We build our own Dreamride wheelsets in Moab from Chris King, Campy, and Phil Wood hubs, DT spokes, and Mavic, DT and Edge rims. EMAIL DREAMRIDE for info on wheel options and pricing on custom wheelsets. |
Dreamride Edition Serotta Colorado
A privateer race/train group for the Colorado!
Parts list: Serotta Colorado frame (available in full custom for additional charge); Serotta S3 Composites Carbon Fork; Campagnolo Super Record/Record or SRAM Red/Force group (minus crankiest); Easton EA90SL wheelset; FSA K-Force carbon stem, seatpost, handlebar and crankset; Fizik Antares CX saddle; Chris King headset; Continental 4000 series tires. CALL 1-888-MOABUTAH to order or EMAIL FOR MORE INFO.
Call!
*Groups are modified and mixed according the client needs. You may choose to substitute Deda Zero Nero stem and post, Zipp aero wheels or Dreamride-built wheels with Chris King hubs. Toll free technical support before, during and after purchase.
La Sal Mountain Loop Road Edition
The Mountain Loop Road parts group is suitable for any Serotta sport touring or cyclocross frame.
La Sal Mountain Loop Road Build
The La Sal Mountain Road Group is inspired by Moab's weird, rough and lonely backroads. This build is especially appropriate for the Serotta Colorado frame with sport touring geometry. This build handles difficult road conditions, steep climbs, long descents and huge mileage. This build turns a cross frame into an all around bicycle capable of CX racing, all-road touring and off-road riding. If you desire an exotic commuter bike based on a Serotta frame, this build is a good place to start. Click on DREAMRIDE BUILDS OF MOOTS ROAD FRAMES for examples of Mountain Road builds on Moots frames. CALL 1-435-259-6419 or EMAIL FOR MORE INFO.
Parts list: Suitable Serotta frame and fork (custom paint by Serotta or Dreamride is an option); option for complete SRAM Red or Campagnolo Record group, or combinations of SRAM Apex, Force and Red, or Campy Super Record, Record, Chorus and Athena; Dreamride-built wheelset (custom for each client--Chris King, Campy or Phil hubs, Mavic or DT rims, DT spokes); Moots titanium stem and seatpost; FSA Wing Pro handlebar, Nitto Mustache bar or custom flat bar set-up (with suitable shifters and levers); Brooks Swallow Ti-rail saddle; Chris King headset; Any suitable tire; Brooks leather handlebar tape; Michelin tubes with smooth valve stems; Deda rim strips. CALL 1-888-MOABUTAH to order or EMAIL FOR MORE INFO.
Each bike is immaculately built in Moab, Utah. Shipping in the continental United States is included.
*If you want us to work toward a price point, we can get your Mtn Road build there with other combos of SRAM, Shimano or Campagnolo parts. Toll free technical support before, during and after purchase.
Serotta Colorado RC Price Point Builds
A price point parts group is the way to get the best bang for the buck.
The way price point works is the customer states an approximate price and we get to work finding deals to get as much quality and beauty out of the project as possible. Factory deals happen unexpectedly and being flexible in your component choices allows us to follow any industry specials and promotional deals. A Dreamride built wheelset helps keep the price reasonable, while increasing quality and durability.
Serotta Ready Custom Frame Geometries
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Serotta Colorado RC (Ready Custom)
Custom Paint by Lee Bridgers
Custom Componentry
